Refine Markets Unleash Growth: 2025 Ruijie & Reyee Global Channel Partner Summit

The 2025 Ruijie & Reyee Global Channel Partner Summit concluded in Xi’an, a historic city and ancient symbol of global connectivity via the Silk Road. The event brought together 700+ global channel partners to align on strategic vision and collaborative innovation. The summit underscored our shared commitment to transforming localised expertise into worldwide impact, featuring the global strategy launch, product innovation announcements, and interactive sessions ranging from technical deep dives to best practice exchanges.

The grand venue of the 2025 Ruijie & Reyee Global Channel Partner Summit at the Xi'an International Convention and Exhibition Center (Xi'an ICEC) symbolizes the convergence of global partners and innovative ideas.

Zhongdong Liu, CEO of Ruijie Networks, the opening speech

Ruijie Networks CEO Zhongdong Liu opened the 2025 Global Channel Partner Summit by celebrating partners worldwide and highlighting the company’s remarkable achievements in 2024 and outlining a strategic roadmap for 2025. Liu highlighted Ruijie Reyee’s 45% growth in sell-in and 50% growth in sell-out, driven by effective market strategies and strong partner collaboration. Key milestones included a near doubling of Tier-2 partners to 1,400, contributing 60% of revenue, and a balanced business structure rooted in market insights and operational excellence.

Liu emphasized Ruijie’s leadership across multiple domains: AI-driven computing solutions for hyperscalers like ByteDance and Alibaba, innovative SOE campus networking technologies, and AI-powered cybersecurity advancements. The opening of a new digital intelligent factory in 2024, featuring 80% automation and 90% digitalized processes, further underscores Ruijie’s commitment to a stable, efficient, and eco-friendly global supply chain.

Looking ahead, Liu expressed confidence in Ruijie Reyee’s ability to sustain rapid growth through refined market segmentation and a robust 4P strategy, while reaffirming the critical role of partners in shaping the future of networking. “Together, we are not just growing; we are shaping the future of networking and achieving even more success,” Liu concluded, echoing the summit’s theme: “Refine Markets, Unleash Growth.”

Ruijie Networks CEO Zhongdong Liu delivers the opening keynote, setting the vision for collaborative growth and market leadership.

Decoding Market Segmentation, Driving Product Operation - Keynote Speech by Vice President of Ruijie Networks, Patrick Zhu

Ruijie Networks Vice President Patrick Zhu outlined the company’s 2025 strategy centered on refined market segmentation and product operation excellence during his keynote.​​ Zhu highlighted Ruijie Networks' remarkable achievements in 2024, including a 45% increase in sell-in and a 50% growth in sell-out, alongside the expansion of its market presence through the recruitment of over 2,000 ADPs. Looking ahead to 2025, Zhu emphasized the strategic focus on Market Segmentation and Product Operation Plans as key drivers of growth. By refining market segmentation to address distinct customer needs—from SMB installers prioritizing cost to ISP clients focused on reducing TCO—Ruijie aims to deliver tailored solutions and channel strategies. The Product Operation Plan, likened to a coordinated marketing campaign, will translate market insights into actionable strategies, supported by accurate PSI (Purchase, Sales, and Inventory) data from partners. Zhu’s speech underscored the importance of collaboration, innovation, and data-driven execution, inviting partners to join Ruijie in shaping a prosperous future.

Keynote Speech by Vice President of Ruijie Networks, Patrick Zhu

Refine Markets, Unleash Growth - 2025 Strategy Launch by Wilson Deng, deputy general manager of Ruijie Networks SBG

Ruijie Networks Deputy General Manager Wilson Deng unveiled a customer-centric strategy at Ruijie Reyee’s 2025 Partner Summit, aiming to refine market segmentation and drive growth through tailored solutions and partnerships. Focusing on SMB Installers, SME SIs, and Small & Medium ISPs, the plan emphasizes ultra-lightweight APs, AI-powered troubleshooting (Hawkeye), and cost-effective cloud platforms like Cloud ISP to address unmet customer needs. A cornerstone of this strategy is the ​​Product Operation Plan (POP)​, integrating product, pricing, placement, and promotion with a three-step framework—​​Verify, Co-Create, Execute​​—to ensure alignment with partner goals. Deng highlighted Indonesia’s 2024 success, where POP integration achieved a 126.9% order completion rate and stated that the ​​Products Operation Plan (POP) is the most important work for all Ruijie & Reyee’s team in 2025. "Let’s take action together. Refine market by understanding customers deeply, unleash growth with Products Operation Plan," Deng concluded.

Wilson Deng, Deputy General Manager of Ruijie SBG, unveils the 2025 Strategy "Refine Markets, Unleash Growth," outlining the path to future success.</span

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Trailblazers bridging new horizons- Partner Award Ceremony

​​Ruijie Networks celebrated outstanding partners at the 2025 Partner Summit with awards, including the Most Valuable Partner Award, Outstanding Product Operation Award, and Digital Marketing Elite Award, recognizing achievements in strategic collaboration, operational innovation, and market leadership.​​ These accolades underscored partners’ critical role in driving global growth through refined market strategies and synchronized execution.

The award ceremony highlights as partner representatives take the stage to receive recognition for their outstanding contributions.

2025 New Product Launch 

During the ​​2025 New Product Launch​​ session, Ruijie Networks unveiled cutting-edge hardware tailored to global market demands. Lim Shi, Director of the International GTM Department, unveiled Ruijie’s streamlined cloud strategy, introducing three market-specific platforms accessible via a ​​single web/app ecosystem​​. ​​Ruijie Cloud Pro​​ empowers SMB integrators with AI-driven troubleshooting and configuration tools, while ​​Ruijie Cloud ISP​​ offers batch processing and role-based workflows for streamlined ISP operations. The ​​SMB Cloud​​ features ​​E-Workflow​​, an AI-powered self-driving tool that auto-resolves network issues in seconds. All solutions share a unified login, eliminating silos and enabling seamless cross-market collaboration—a move underscoring Ruijie’s commitment to operational efficiency and partner-centric innovation. 

Feliz Qin​​, GTM Manager of the SMB Market, introduced the ​​industry’s smallest WiFi 7 AP​​, featuring expanded coverage and ultra-compact design for seamless indoor/outdoor deployments. ​​Conner Zheng​​, GTM Manager of the SME Market, highlighted the ​​EG Gateway RG-EG3010XS​​ (3,000 concurrent clients) and ​​e-Lighten 2.0​​ (Wi-Fi 6 upgrade with PoE+ and POF support), emphasizing scalability and power efficiency. ​​Catherine Chen​​, GTM Manager of the ISP Market, unveiled a ​​2.5 G-port high-end home router​​ for premium Wi-Fi 6/7 connectivity and the ​​Reyee Starlink SD-WAN solution​​, enabling ISPs to unlock new revenue streams through hybrid networking. Together, these innovations reinforce Ruijie’s commitment to delivering high-performance, future-proof solutions across segments.