Through a regional launch tour featuring live demonstrations and scenario-based solutions, Cybrey showcases a new approach to professional SME networking—combining enterprise-grade capabilities with simplified deployment and management.
Ruijie Networks’ SBG (Small & Medium Business Group) has successfully concluded its Asia-Pacific (APAC) Cybrey Solution Launch Event, a regional tour held from October 9 to 16, 2026, under the theme “Professional but Easy.” Spanning Indonesia, Thailand, Hong Kong, China, Vietnam, Singapore, the Philippines, and Malaysia, the launch series brought Cybrey's professional networking solutions directly to local channel partners and industry professionals, attracting approximately 1,300 attendees across the seven markets.
As an AI-oriented sub-brand of Ruijie Networks dedicated to small and medium-sized enterprises (SMEs) and project-based networking, Cybrey is built around a clear proposition: professional networking should not have to come with unnecessary complexity. The APAC launch tour marked an important step in bringing this philosophy to regional markets, demonstrating how enterprise-grade networking capabilities can be delivered through solutions that are easier to deploy, manage, and maintain.
Rather than focusing solely on individual products, the events placed real-world business requirements at the center of the discussion. Through strategic presentations, live demonstrations, customer case studies, and interactive exchanges, Cybrey showcased how purpose-built networking solutions can help system integrators (SIs) address complex deployment challenges while enabling SME customers to build reliable, secure, and scalable digital infrastructure.
Bringing Professional Networking Closer to the SME Market
SMEs increasingly depend on stable, secure, and high-performance networks to support daily operations, digital services, and business growth. Yet delivering professional-grade networking to this segment can present significant challenges. Complex network design, time-consuming configuration, difficult troubleshooting, and ongoing maintenance demands can place considerable pressure on both business owners and the partners responsible for their infrastructure.
Cybrey was developed to address this gap. Backed by Ruijie's networking expertise, the brand focuses on combining professional network architecture and capabilities with an accessible, streamlined user experience tailored to the needs of SME projects.
During the keynote sessions, attendees learned about Ruijie's global and regional business development, its strategic commitment to the SME segment, and its long-term investment plans. The presentations also introduced the Cybrey product family, the new Cybrey app, and the value of Cybrey Cloud in simplifying network deployment and ongoing operations.
A key focus was the experience of SIs throughout the project lifecycle. From initial network design and deployment to configuration, monitoring, and troubleshooting, Cybrey's approach is designed around practical challenges that partners encounter in the field. By integrating professional capabilities with cloud-based management and a more streamlined operating experience, Cybrey aims to help partners deliver sophisticated solutions with greater efficiency.
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Four Industry Scenarios, One Solution Philosophy
A defining feature of the APAC launch series was its emphasis on scenario-based solutions. Across hospitality, healthcare, office environments, and warehousing, Cybrey demonstrated how networking technologies can be configured to address the specific operational requirements of different industries.
Hospitality: Delivering a Seamless Guest Connectivity Experience
For hotels, network quality is closely connected to guest satisfaction and operational efficiency. In four- and five-star properties, guests expect uninterrupted connectivity as they move between rooms and public areas, convenient access to wireless services, and a smooth experience when connecting personal devices to hotel entertainment systems.
However, hotel operators and IT teams continue to encounter challenges such as wireless roaming interruptions, complicated screen-casting procedures, captive portal pages that fail to appear as expected, and the difficulty of conducting routine network inspections across an entire property.
At the launch events, Cybrey addressed these challenges through live demonstrations designed to reflect real hotel operations. Attendees experienced wireless roaming in action, explored simplified screen-casting experiences, and saw how connectivity workflows could be improved when captive portal pages do not appear as expected. The demonstrations also illustrated how network operations center (NOC) inspection capabilities can support remote network monitoring and maintenance.
A hotel pilot case in Vietnam further connected the solution presentation with practical deployment experience, illustrating how scenario-driven networking can help hospitality operators address the demands of modern guest connectivity.
By bringing these use cases to life, Cybrey demonstrated its focus on the complete hospitality networking experience—from the guest's first connection to the IT team's ongoing network operations.
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Healthcare: Building High-Performance Networks for Critical Environments
Healthcare facilities place demanding requirements on network infrastructure. Outpatient departments may require high-density wireless coverage to accommodate large numbers of connected devices and users, while inpatient areas depend on reliable roaming to support mobility. At the same time, IT teams need to identify and resolve network issues quickly, with high performance and redundancy helping maintain service continuity.
Cybrey's healthcare solution demonstrations focused on several of these operational priorities.
A video demonstration showcased the capacity of high-density access points to support demanding connectivity environments. In a live demonstration, Hawkeye technology illustrated how interference from carrier access points could be identified and addressed. The event also presented multi-switch Virtual Switching Unit (VSU) technology and CNC redundancy capabilities as part of a broader approach to network resilience and simplified infrastructure management.
Together, these demonstrations highlighted the importance of treating healthcare networking as an integrated system rather than a collection of disconnected devices. By addressing wireless performance, interference management, network redundancy, and operational visibility, Cybrey aims to help partners design networks that better support the complex requirements of healthcare environments.
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Office: Simplifying Access While Strengthening Network Security
Modern offices rely on a diverse range of connected devices, from employee laptops and mobile phones to printers, servers, and other business equipment. Providing convenient access for users while maintaining appropriate security controls can create additional complexity for IT teams and service providers.
Traditional authentication methods may not always provide the right balance between convenience and security. Shared credentials can introduce risks, while managing devices from multiple vendors may increase the workload involved in network configuration and troubleshooting. Businesses must also consider how to protect their networks against unauthorized access and potential cyberattacks.
Cybrey's office solution demonstrations explored practical ways to address these challenges.
The UDM platform was demonstrated in both on-site and remote scenarios, illustrating its role in office network management. Attendees also experienced 802.1X authentication and UPSK-based access control, highlighting approaches to more flexible and controlled network access.
These capabilities reflect Cybrey's broader approach to office networking: bringing connectivity, access management, and network administration together in a more manageable environment. By helping partners address the needs of different users and device types, Cybrey aims to support office networks that are easier to operate while maintaining the security and control required by modern businesses.
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Warehouse: Turning Complex Wireless Environments into Manageable Projects
Warehouses present a distinctive set of wireless networking challenges. Network planning often begins before a facility is fully operational, when the site is still an open space and the eventual impact of racks, inventory, and equipment cannot be fully observed. Once the warehouse is in use, tall storage racks, changing inventory arrangements, long aisles, roaming requirements, and cold-storage areas can make reliable wireless coverage more difficult to achieve.
Cybrey's warehouse solution demonstrations showed how specialized planning tools and purpose-built hardware can help partners address these challenges more systematically.
A 3D wireless site-survey and design tool was presented to illustrate how network planning can account for the physical characteristics of a warehouse before deployment. A video demonstration showcased the coverage performance of directional antennas based on the Rotman lens principle, highlighting an approach to addressing demanding warehouse coverage requirements.
The presentations also introduced outdoor access points equipped with heating modules for challenging environmental conditions, including cold-storage applications. In addition, a warehouse deployment case involving Mlink in Malaysia connected the technical demonstrations with a practical industry example.
By combining planning tools, specialized wireless technologies, and application-oriented deployment experience, Cybrey seeks to help system integrators reduce uncertainty in warehouse projects and deliver connectivity solutions better suited to the physical realities of industrial and logistics environments.
From Product Demonstrations to Practical Partner Value
Across all four scenarios, the launch events reinforced a consistent message: professional networking is most valuable when technical capabilities translate into tangible outcomes for businesses and the partners serving them.
Live demonstrations enabled attendees to observe how specific technologies could address recognizable operational problems, rather than relying solely on product specifications or theoretical explanations. Customer cases further illustrated the relevance of scenario-based solution design, while discussions with local partners provided opportunities to exchange perspectives on regional market requirements.
The regional launch format also reflected Cybrey's emphasis on working closely with channel partners. By engaging partners across seven diverse markets, the events created a platform for introducing the brand's solution portfolio, explaining its product and cloud-management approach, and exploring how its offerings could support different customer segments.
For SIs and IT service providers, this approach is particularly important. Their work extends beyond selecting hardware: they must understand business requirements, design suitable architectures, deliver reliable deployments, and provide ongoing support. Solutions that reduce unnecessary complexity while retaining professional capabilities can help partners manage this lifecycle more effectively.
Cybrey's focus on professional, scenario-based networking is intended to support precisely this need—enabling partners to move beyond product-by-product sales toward delivering complete solutions aligned with customers' business environment.
A Regional Milestone and a Long-Term Commitment
The successful completion of the APAC Cybrey Solution Launch Event represents an important milestone in the brand's regional development. With participation reaching approximately 450 attendees in Indonesia and 350 in the Philippines, alongside gatherings of around 100 attendees in each of the other markets, the launch series demonstrated strong engagement across the region.
More importantly, the events marked a step forward in Cybrey's effort to establish a clearer role in the professional SME networking market. Its portfolio spans wireless access points, switches, routers, firewalls, and cloud-based management capabilities, providing a foundation for integrated networking solutions across different business environments.
As SMEs continue to modernize their operations, the need for networks that are dependable, secure, and ready to scale will only become more significant. At the same time, the partners delivering these networks will need solutions that balance technical sophistication with practical deployment and management requirements.
Cybrey intends to continue developing around these needs, combining Ruijie's networking expertise with a focused understanding of SME projects and the challenges faced by system integrators. Through ongoing product development, cloud-management innovation, partner collaboration, and scenario-based solution design, the brand aims to make professional networking more accessible without compromising the capabilities businesses require.
Making Technology a Right: Looking Ahead
At the heart of Cybrey's philosophy is a simple but ambitious vision: “Make Technology a Right.” The belief is that access to professional technology should not be limited by unnecessary complexity. Businesses of different sizes should be able to build reliable digital foundations, while the partners supporting them should have the tools and solutions needed to deliver professional results with confidence.
The theme “Professional but Easy” expresses this vision in practical terms. It brings together the capabilities required for demanding business environments and the simplicity needed to make those capabilities easier to deploy, manage, and maintain.
The conclusion of the APAC launch tour is therefore not an endpoint, but the beginning of a broader journey. Building on the connections established across Indonesia, Thailand, Hong Kong, China, Vietnam, Singapore, the Philippines, and Malaysia, Cybrey will continue working with its partners to explore new opportunities, address evolving business requirements, and bring professional networking solutions to more SMEs and project-based environments.
Looking ahead, Cybrey remains committed to making professional technology more attainable, network management more straightforward, and business connectivity more dependable. By working alongside its partners and staying focused on real-world challenges, Cybrey aims to help more businesses turn reliable connectivity into a foundation for innovation, growth, and a smarter digital future.
Professional but Easy. Together, building a smarter future for SMEs.
About Ruijie Cybrey
Ruijie Cybrey is a sub-brand of Ruijie Networks dedicated to the global SME market and project-based networking. Combining professional networking capabilities with simplified deployment and management, Cybrey delivers solutions designed to help businesses build reliable, secure, and scalable network infrastructure. Its portfolio includes wireless access points, switches, routers, firewalls, and cloud-based network management capabilities. Guided by the vision “Make Technology a Right,” Cybrey is committed to making professional networking more accessible and easier to use for businesses and the partners that serve them.
For more information, visit Ruijie Cybrey.
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